SEO agency in Geneva
We help Geneva businesses become easier to find on Google and in AI search tools, in English as well as in French.
In Geneva, a potential client may type the same need in English one day and in French the next. If your site only covers one language, or covers both badly, you lose visibility in half of these searches. Marketing Suisse works on the technical health of your site, the content your audiences look for and your local presence on Google Maps. We also prepare your pages for AI assistants that now summarise search results. Our approach is transparent, documented and based on what search engines actually reward.
5,03 Google reviewsSee our reviewsSearch in Geneva is bilingual
Expats, international staff and visitors often search in English, while long-standing residents and local companies mostly search in French. The vocabulary also differs: people may look for a "dentist near Plainpalais", a "fiduciaire Genève" or an "English-speaking accountant Geneva". Each formulation deserves a page that answers it properly.
We map these queries in both languages, group them by intent and assign them to existing or new pages. We then check that each language version is correctly linked with hreflang, so Google shows French pages to French searchers and English pages to English searchers, instead of letting them compete with each other.
Our SEO method
- Audit: crawl of your site, indexing, speed, structured data and duplicate content.
- Research: queries, competitors and gaps in English and French.
- Fixes: technical corrections, internal linking and page structure.
- Content: improvement of existing pages and creation of new ones where demand exists.
- Local SEO: Google Business Profile, consistent contact details and reviews strategy.
- Authority: relevant mentions and links from credible Swiss and international sources.
SEO is a long-term effort. We do not guarantee positions, because no one controls Google's algorithm, but we prioritise the actions most likely to make a difference for your site.
Visibility in AI-powered search
More and more users ask questions to AI assistants or read AI-generated summaries at the top of search results. These tools favour content that is clear, well structured, factual and consistent across the web. We call this work GEO, generative engine optimisation.
In practice, we structure your pages with explicit answers to common questions, add structured data where it is useful, make sure your company information is consistent on directories and profiles, and strengthen the expertise signals on your site. These improvements also benefit classic SEO and your visitors.
We monitor how your brand and services appear in the main AI tools and adjust content where answers are incomplete or outdated. This field evolves quickly, so we keep recommendations pragmatic and focused on good content practice rather than shortcuts.
English-language SEO by people who write English
Ranking in English requires more than translated French pages. Search terms, phrasing and expectations differ, and awkward translations hurt both credibility and conversions. Our English content is written by team members who work in the language daily, then reviewed for search intent.
All audits, recommendations and reports can be delivered in English. You can meet us at Rue Baylon 2B in Carouge or at our Lausanne office, or simply call +41 76 738 53 00 to discuss your site.
Frequently asked questions
How long does it take to see SEO results?
Technical fixes can have an effect fairly quickly once pages are recrawled, while content and authority work builds up over several months. The timing depends on your site's history and on competition for your queries. We track progress monthly so you can see the trend.
Can you guarantee a first-page ranking?
No, and you should be cautious with anyone who does. Rankings depend on Google's algorithm and on what competitors do. What we commit to is a clear plan, quality work and transparent reporting on the evolution of your visibility.
Do I need separate pages for English and French?
Yes, if you want to be visible in both languages. Each language needs its own URL, written for the way people search in that language, and linked to its counterpart with hreflang. Automatic on-the-fly translation is generally not a good basis for SEO.
Does local SEO matter for a Geneva business?
For any business that serves clients on site, local SEO is important. A complete Google Business Profile, consistent contact details and genuine reviews help you appear in map results for searches in your area. We set this up and monitor it as part of the engagement.
Let’s talk about your project.
Leave your details and we will call you back to understand your needs and propose a clear plan, with no obligation.
- Free first meeting
- One single contact person
- Hosting and data in Switzerland
Or directly: 076 738 53 00 · WhatsApp · info@marketing-suisse.ch
5,03 Google reviewsSee our reviews